LISTEN TO “Mr. Balloon!” - COGNITIVE KRYPTONITE?
WHO AM I?
“Hi Boopie! Mr. Balloon, here!” I’m a cute and seemingly harmless radio “puppet” which I created in the mid 1980s for a c-store client. Despite the reality of your local c-store: dirty floors, a clerk who can’t speak English or overpriced products, “Mr. Balloon” suspended doubt like cognitive kryptonite.
Creating funny ads is a serious business - the title of my Master’s Thesis was: “The Use Of Comedy in Radio Advertising To Overcome Cognitive Dissonance.” In simple English this means my research was going to test whether or not radio comedy ads can help overcome doubt and cause audiences to buy stuff. I never finished the thesis because I was busy writing radio comedy ads and selling lots of stuff for major corporations, no analytical research required.
Jan – June 2014 threesimplequestions Blog Posts
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