THE HELMSMAN ARISES

WHO AM I?

     I am the Helmsman, the steady hand on the rudder of your life, your guide, your pilot over the most dangerous environments, the forces of the unknown, of potentials dwelling in the sea of your life. I am that self-image you have created who is so confident, self-assured, in control. When asked, “Can you . . . ?” the Helmsman answers, “Of course” even though you know you’re double-booked. But, somehow, your Helmsman guides you through the crashes, the bumps, the hurt feelings or late nights. Your Helmsman does NOT want anyone to think ill of you.

     We Americans LOVE the Helmsman archetype, it is one of the most dominant and revered in our culture. It surfaces in all popular action-adventure shows as a: Detective, Surgeon, Soldier, Crime Scene investigator, the Risk Taking Reality cast member, Hells Kitchen chef, and so on. The steady hand on the tiller, the master of the craft - “We got this.”

We Americans love those who are in control of their technology – any and all technology – we believe our technology is our destiny. In former years the Helmsman was the cowboy and the technology he controlled was horses and guns. Even SHANE said, “A gun is just a tool.”

     Technology brings the Helmsman into advertising. The Marlboro Cowboy was the quintessential Helmsman. The cool-eyed lady behind the wheel in many car commercial is a Helmsman; pushing buttons, shifting, speaking commands, handling groceries and children and arriving early. Even diseases and addictions are easily handled. Erectile Dysfunction? No problem – pharmaceutical Helmsmen. Depression?” No problem. Advertising shows us how to be the Master of our Fate, the Captains of our Souls and the sales event ends soon.

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Jan – June 2014 threesimplequestions Blog Posts
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