Tuesday, June 24, 2014


     I am the Helmsman, the steady hand on the rudder of your life, your guide, your pilot over the most dangerous environments, the forces of the unknown, of potentials dwelling in the sea of your life. I am that self-image you have created who is so confident, self-assured, in control. When asked, “Can you . . . ?” the Helmsman answers, “Of course” even though you know you’re double-booked. But, somehow, your Helmsman guides you through the crashes, the bumps, the hurt feelings or late nights. Your Helmsman does NOT want anyone to think ill of you.
     We Americans LOVE the Helmsman archetype, it is one of the most dominant and revered in our culture. It surfaces in all popular action-adventure shows as a: Detective, Surgeon, Soldier, Crime Scene investigator, the Risk Taking Reality cast member, Hells Kitchen chef, and so on. The steady hand on the tiller, the master of the craft - “We got this.”
We Americans love those who are in control of their technology – any and all technology – we believe our technology is our destiny. In former years the Helmsman was the cowboy and the technology he controlled was horses and guns. Even SHANE said, “A gun is just a tool.”
     Technology brings the Helmsman into advertising. The Marlboro Cowboy was the quintessential Helmsman. The cool-eyed lady behind the wheel in many car commercial is a Helmsman; pushing buttons, shifting, speaking commands, handling groceries and children and arriving early. Even diseases and addictions are easily handled. Erectile Dysfunction? No problem – pharmaceutical Helmsmen. Depression?” No problem. Advertising shows us how to be the Master of our Fate, the Captains of our Souls and the sales event ends soon.

Jan – June 2014 threesimplequestions Blog Posts
"Th3 Simple Questions: Slice Open Everyday Life" 
Read reviews, and other materials, buy online:

Also Published in Book Format
By WestBow Press
Available at Internet Retailers: Amaon, BN, KOBO

6x9 Perfect Bound Softcover @ $11.95
ISBN: 978-1-4908-7124-0
6x9 Dust Jacket Hardcover @ $28.95
ISBN: 978-1-4908-7125-7
E-Book @ $3.99
ISBN: 978-1-4908-7123-3


  1. Well...
    ....Kill the Helmsman...Or maybe at least retire the Helmsman to the vault of past dream movie.

    Nice bit of writing... js

  2. I like it, Jean. I missed the working mother helmsman ( or woman?), though. The one who says you can do a top notch career-building job while raising kids and maintaining the household at home. Talk about stress! Ulysses? One of my favorite poems:
    "We are not now that strength which in old days
    Moved earth and heaven, that which we are, we are;
    One equal temper of heroic hearts,
    Made weak by time and fate, but strong in will
    To strive, to seek, to find, and not to yield. "